Why Your Company Should Open A Twitter Account

By this time, you would already know there more than one type of clientele uses Twitter. When it first surfaced, nerds, geeks and the youth culture at large used Twitter for only one reason- to stay connected.

As Twitter grew, more and more people found more benefits in opening a Twitter account other than just staying connected. And now, being a marketing tool, here are some more reasons as to why your company should open a Twitter account too!

1) Immediacy

Twitter is all about giving immediate access to your target audience and your customers and clientele. Have a product problem? Do instant products recall and save you from an impending lawsuit. To many product enquiries? Get a Twitter account to answer these questions fast, in less than 140 characters. Engage and communicate with new clients or interested parties and even competitors. For constant followers, add in a benefit program and reward them with incentives for becoming your followers. Got a new sale campaign coming up? Twitter can help spread the word around.

2) Influence

The web is the first source of information for most of us today and if you want a product review, a website review, some comments or suggestions on a certain place, restaurant, product, service or infrastructure, you go to the internet as you will find thousands of forums and online blogs that post up reviews on several items. Twitter is one such place where you will find people posting up recommendations and comments every second of the day. Build your customer base by answering to questions that are related to your industry and product and winning a first impression.

3) Reputation

The downside of immediacy is that stories, especially bad ones spread much faster. If there is something negative about your company, a scandal, a product malfunction, rumors of bankruptcy and even scandals. Having a company Twitter account, you can easily and immediately try to lessen the damage by reassuring your customers and controlling the situation by giving out statements that can help in allay of rumors. If you’re not monitoring Twitter and presenting your company’s face and position to the world there, your company is vulnerable to viral attack.

4) Exposure

By having followers and being a follower, you are not only increasing your exposure but also advertising your existence. Each time you get a follower, send them a tweet to welcome them and when you become a follower, tweet an introduction. It’s all about being seen and heard on Twitter. You can search for followers that fall into your marketing and geographical demographics.

5) Traffic

Increasing traffic has always been the main objective of any corporate and business website ever since the term SEO surfaced on the World Wide Web. Apart from using SEO techniques, Twitter and linking also increases traffic flow to your site. This traffic flow is highly concentrated to those that are interested in what you sell, interested to learn more of merely keeping you in the loop of business that are of interest to them.